Sovremennye Issledovaniâ Socialʹnyh Problem (Nov 2017)
THE FEATURES OF MUSEUM COMMUNICATION: THE JUSTIFICATION OF EXPECTATIONS AND THE SATISFACTION OF AESTHETIC NEED (ON THE EXAMPLE OF THE MUSEUM VISITORS)
Abstract
The article is devoted to the problem of interaction between the museum and visitors, actual in the modern society. It presents the results of empirical researches, held in the Museum (General Staff Building of the State Hermitage Museum). 2500 persons participated in this research. The subject of analysis is the correlation of aesthetic needs, the museum communication, the justification of expectations, and personal differences of the visitors, depending on the awareness and satisfaction of aesthetic need. Based on the scientific literature review, we concluded that it is necessary to approach to the study of the museum communication in terms of a socio-psychological process, considering that the aesthetic need expresses outwardly the inner psychological characteristics of a person. To analyze the structure of the museum communication, and justification of expectations we used the questionnaire surveys including the value judgments of the visitors. To explore personal characteristics of the museum visitors have been used: the test of hardiness S. Maddi, D.A. Leontiev, the brief version of E.N. Osin and E.I. Rasskazova the test of life orientations (DLC) D.A. Leontiev, the questionnaire “Importance and satisfaction of needs” of L.V. Kulikov. As the mathematical-statistical methods were applied: the correlation analysis with the r-Spearman correlation coefficient; comparative analysis of mean values; comparative analysis of nominative variables of independent samples with the χ2-Pearson; factor analysis of the principal component with Varimax rotation. Statistical data processing was performed with the SPSS Statistica v. 20. The results can be applied in the field of socio-psychological researches and the practice of visitor’s museum activities.
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