THE ROLE OF WOM AND THE COMPETENCY OF PARAMEDICAL COMMUNICATIONS TOWARD THE DECISION TO ADOPTING TRUST-MEDIATED TELEMEDICINE IN PANDEMIC TIMES COVID-19

Abstract

The purpose of this study is to examine aspects of word of mouth and paramedic communication competence and trust such as that's influence patient to decide using telemedicine, as we know telemedicine is the alternative for a patient who will be able to receive health services during the Covid-19 pandemic. The number of respondents in this study was 85 respondents. The respondents were people in the city of Denpasar. Data from the questionnaires were then analyzed using SEM-PLS. Based on the results, several conclusions are obtained namely (1) Word of Mouth has a positive but insignificant effect on the decision to adopt telemedicine. (2) Paramedic Communication Competence has a positive and significant effect on the decision to adopt telemedicine. (3) Word of Mouth has a positive and significant effect on Trust in adopting telemedicine. (4) Paramedic communication competence has a positive and significant effect on Trust in adopting telemedicine. (5). Trust is a mediating variable that relates the Word Of Mouth variable and Paramedic Communication Competence to the decision to adopt telemedicine.

Keywords

• wom
• paramedic communication competence
• trust
• telemedicine
• sem-pls