Tourism and Hospitality (May 2021)

Diving Deeper into Wreck Diver Motivations and Attitudes

  • Joanne Edney,
  • Kay Dimmock,
  • William E. Boyd

DOI
https://doi.org/10.3390/tourhosp2020012
Journal volume & issue
Vol. 2, no. 2
pp. 195 – 217

Abstract

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Increased demand by dive tourists for high-quality underwater wreck sites requires managers to balance heritage conservation and tourism at these vulnerable sites to ensure quality diving experiences while protecting underwater cultural heritage. Integral to effective management is a comprehensive understanding of wreck diver characteristics, motivations, and attitudes. This paper reports the outcomes of an international survey of 724 wreck divers including demographics, dive experience, motivations to wreck dive and attitudes to underwater cultural heritage protection. Wreck divers are motivated to see historic shipwrecks, artefacts, and marine life. Most are generally supportive of management controls to protect underwater cultural heritage. Conceptual models of wreck divers’ motivations and attitudes were developed to illustrate nuanced complexities in motivations and attitudes, which can inform management strategies to support operational decisions and destination marketing.

Keywords