Pricing Policy on Business Performance: A Study on Organizational Strategy Simulator

Abstract

This study presents an analysis of the relationship between different pricing policies and the results obtained with them within on Business Games. Beginning from a theoretical review that seeks to reunite concepts about pricing, policy and price definitions, it is proposed a model analysis of pricing decisions made by teams that participate in a Business Game. From the applying of this model on data collected in the game, it seeks to classify the pricing policies applied by the teams. Then the results are discussed and its relationship to literature is referred. There are also comments on the decision make default demonstrated by the teams participating in the game. The results obtained here confirm the literature, indicating the price policy as a helpful and valid tool to support marketing strategies. They also show the adhesion between the simulated environment in a Business Game and the features found in the real world, confirming the trend toward adoption of organizational strategy simulators as instruments in teaching and research in Administration.

Keywords

• Price policy
• Pricing
• Business Games
• Marketing.