SPECIFIC MARKETING STUDIES OF ASSORTMENT OF DIURETIC DRUGS IN PYATIGORSK PHARMACIES

Abstract

Diuretics are ones of the most popular classes of antihypertensive remedies. They are characterized by low cost, high efficiency, and a good acceptability. Therefore the purpose of the research was to study an assortment of diuretics and to develop merchandise inventory of a pharmacy organization to improve quality of population drug supply. During the research we used methods of system, economic and statistic analysis, questioning, content-analysis and ABCanalysis. The research resulted on three groups of diuretic remedies depending on the specific density in general revenues from realization of these drugs group A. Group B amounted to 29.3% of the turnover. The rest 13 names were included in a Group C, their share was 29.4% of an amount of diuretics drugs. Pharmacy should always have drugs from the groups A and B.

Keywords

• abc-анализ
• диуретические препараты
• антигипертензивные препараты
• ассортимент
• аптечные организации
• эффективность продаж