Why is communication so special for sustainable development

Abstract

This paper present the role and interaction between communication and Sustainable Development, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. Thus, communication can mainly be used for: information exchange, identifying a consensus around some specific issues; supporting the accomplishment of the projects objectives, helping to identify and define the objectives.

Keywords

• Sustainable Development
• communication
• social marketing
• negociation
• education