FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES

Abstract

In this article the authors consider a problem of perception of creolised texts by various target audiences, the essence of the concepts “monoactive culture”, “polyactive culture”, “respect oriented cultures” reveals. Special attention is paid to the main and lexical lines of publicistic style of creolised texts. The authors disclose these processes through the prism of their perception by target audience. Based on communicative model of the British scientist and specialist in the field of cross-cultural management Richard Lewis, the examples of journalistic and advertizing texts were also analysed from the point of their perception by different cuuntries.

Keywords

• рекламные тексты
• журналистские тексты
• публицистические тексты
• СМИ
• коммуникации
• моноактивная культура
• полиактивная культура
• реактивная культура
• медиадискурс