Research on Agricultural Product Marketing Education Models and Management Strategies Driven by Internet Technology

Abstract

Internet technology is bound to be a big opportunity for agricultural marketing, how to effectively use the Internet technology innovation of agricultural marketing for the current focus of the research direction. The paper examines agricultural product marketing that is driven by Internet technology from the perspectives of agricultural product marketing mode innovation and marketing education mode innovation. The design of a mixed teaching mode for agricultural product marketing aims to cultivate talents in agricultural product Internet marketing technologies. The analysis of the development of agricultural product marketing education mode uses a comparative method and is divided into two stages: online marketing teaching and overall marketing mode teaching. The improved RFM model is used to solve the value of agricultural product customers, and the consumption characteristics of customers of different age stages are found. Among the four types of customer groups, 25-40-year-olds accounted for the highest proportion in the developing and maintaining customer groups, and 40-55-year-olds and 10-25-year-olds accounted for the highest proportion in the low-value customer and high-value customer groups. Agricultural product marketers should focus on customers under 55 years of age as the target of agricultural products, focusing on services and implementing precision marketing of agricultural products.

Keywords

• rfm model
• blended learning
• agricultural products marketing
• customer value
• 97p10