Combination of SCCT and TPB in explaining the social entrepreneurial intention

Abstract

Social enterprises are an emerging field in the world. Social enterprises are expected to help solve social problems that the government and commercial enterprises do not want or do not plan to deal with in the near future. This article uses social cognitive career theory and theory of planned behavior to help explain the social entrepreneurial intention of Vietnamese students. The study was conducted from August 2020 to February 2021 with the participation of 587 students. The results after being analyzed by PLS-SEM have shown the important role of the two above theories in the desire to become a social entrepreneur, Specific factors such as perceived behavior control and self-efficacy have the strongest impact on social entrepreneurial intention. This finding will help policymakers have appropriate solutions to promote the formation of social entrepreneurs in Vietnam.

Keywords

• behavioral intention
• social cognitive career theory
• social entrepreneurship
• theory of planned behavior