Complexity (Jan 2018)

Ranking Analysis for Online Customer Reviews of Products Using Opinion Mining with Clustering

  • S. K. Lakshmanaprabu,
  • K. Shankar,
  • Deepak Gupta,
  • Ashish Khanna,
  • Joel J. P. C. Rodrigues,
  • Plácido R. Pinheiro,
  • Victor Hugo C. de Albuquerque

DOI
https://doi.org/10.1155/2018/3569351
Journal volume & issue
Vol. 2018

Abstract

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Sites for web-based shopping are winding up increasingly famous these days. Organizations are anxious to think about their client purchasing conduct to build their item deal. Internet shopping is a method for powerful exchange among cash and merchandise which is finished by end clients without investing a huge energy spam. The goal of this paper is to dissect the high-recommendation web-based business sites with the help of a collection strategy and a swarm-based improvement system. At first, the client surveys of the items from web-based business locales with a few features were gathered and, afterward, a fuzzy c-means (FCM) grouping strategy to group the features for a less demanding procedure was utilized. Also, the novelty of this work—the Dragonfly Algorithm (DA)—recognizes ideal features of the items in sites, and an advanced ideal feature-based positioning procedure will be directed to discover, at long last, which web-based business webpage is best and easy to understand. From the execution, the outcomes demonstrate the greatest exactness rate, that is, 94.56% compared with existing methods.