PSYCHOLOGY AND CONSUMER BEHAVIOR

Abstract

Consumer psychology debuted through a series of creative research, dealing with the links between firms producing and distribution, on the one hand, and people, as the public, products and services offered for sale. Consumer psychology interest shifted from the producer-consumer relationship towards the interests of consumer preferences, desires, and especially on efforts to design products in accordance with subjective phenomenology of the consumer.

Keywords

• behaviour
• consumer
• consumer-producer relationship
• relationship selling-purchasing
• marketing