A Comparative Analysis of Consumer Attitudes on the Use of Wood Products in Slovenia and Croatia

Abstract

In this paper, we compare consumer perceptions and attitudes in the wood products sectors in Slovenia and Croatia presenting them on the basis of a random sample of Slovenian and Croatian citizens between the age of 25 and 65. Data were collected using the computer assisted telephone interviewing method (CATI). The results suggest that, generally, there is a positive perception regarding the use of wood in both countries. The study results can potentially be a good basis for creating awareness-raising campaigns on the advantages of using wood in both countries.

Keywords

• consumers
• public opinion
• timber construction
• furniture industry
• market potential
• Croatia
• Slovenia