THE BUSINESS MODEL OF THE LARGEST RETAIL CHAINS

Abstract

This paper aims to be a case study regarding one of the organizational arrangements of the commercial apparatus namely the integrated commerce. This type of trade can be carried out, in his turn, through several types of commercial units. In the last decades a global expansion have known it the corporative chains whose way of organization corresponds to the integrated commerce but that have exceeded the boundaries of a simple trading activities of this kind, reaching to lay the groundwork of an integrated business model both vertically and horizontal.

Keywords

• integrated commerce
• business model
• retail chains
• international markets
• sales concepts
• store
• customers