Media representation of the technologies of the fourth industrial revolution: Russian business media practice (2017-2021)

Abstract

The article studies specific topical and thematic features of representation of technology innovations in 2017-2021 in Russian leading business print and online magazines: Expert, Profile, Inc. Russia, and Sekret Firmy. The study showed that information technologies are the main topic of scientific and technological discourse in business media. Moreover, the emphasis is on artificial intelligence technology, blockchain and distributed ledger technology, and cybersecurity. The authors of online business magazines mostly focus on the representation of achievements, challenges, and future development of the IT industry. In addition to the IT sector, print business media also cover other high-tech areas, including those traditionally developed in Russia: space technologies, developments in energy generation, storage and transmission, and advanced materials and innovations in the agro-industrial complex. This approach appears to be more consistent with the objectives of scientific and technological development of the economy and social sphere.

Keywords

• business media
• business journalism
• media representation
• digital economy
• technology innovation
• scientific and technological development