Assessment of the Contribution of Local Specialized Sports Activities to Tourism Attractiveness

Abstract

Sports activities with local characteristics are increasingly becoming tourism hotspots to attract tourists, and analyzing their contribution to tourism attraction can help local governments adjust tourism policies and enhance the attractiveness of attractions. To this end, this paper analyzes the significance of combining characteristic sports activities with tourism, extracts public factors using factor analysis, and constructs a tourism attractiveness evaluation index system. On this basis, the importance of local sports activities was analyzed using IPA analysis. The results show that the importance score of cultural and sports activities reaches a high 4.12, and among the three-level indexes under it, local characteristic sports activities have the greatest contribution to tourism attraction, with an importance score of 4.265. This shows that local sports activities have an important contribution to tourism attraction, and they should be given attention.

Keywords

• local characteristic sports activities
• tourism attraction
• factor analysis
• ipa
• 68m11