The pandemic crisis and its impact on sport

Abstract

The article describes the changes in the functioning of media-dependent professional and competitive sport caused by the COVID-19 pandemic. It addresses the strong dependence of sport on electronic media; the consequences of a break in the production of sports broadcasts for the media, sports organisations and athletes; and pandemic remedial strategies. A discussion of the role of sport in contemporary consumer culture and its importance in the development and reduction of the impact of the pandemic is also presented.

Keywords

• sport
• media
• covid-19
• consumption
• sports fans