Business communication in social networks: Content management and experiences

Abstract

Currently, management of communication in social networks has become an indispensable strategic activity and contributes directly to change the mode of relationship between business and its stakeholders. The first section of this paper presents a brief analysis of the results reported in different specialized national studies in social networks. We analyse the general activities that users prefer to do and activities that users value most brands on networks. If an organization wants to successfully manage their communication in social networks is very important to know the behaviour of the users and design strategies based on their status and economic activity. This paper presents a brief analysis of social branding through the classification of different corporate content posted on their networks.

Keywords

• branding social
• estrategias de engagement
• gestión de contenidos
• experiencia
• publicidad
• usuarios
• redes sociales