Google Business Profile or How to Create Your Identity on Google. Steps and Requirements

Abstract

Google, the largest tool for online search, but also for promotion for any type of service, physical or digital product, comes with a new formula of what we collectively call the Google Business Profile. In this paper, we will try to present the steps to create the Google Business profile of our company, the advantages of this profile, as well as the tools available for free and for a fee, which we can use as a promotional arsenal. We will also present nine important steps for a good Google Business Profile function, steps that a future successful user must follow.

Keywords

• e-commerce
• marketing strategies
• online business
• google profile