Macroeconomic indicators of Russia’s media communication industry in 2000-2020: Quantitative analysis

Abstract

Technological and social processes of last years inspired by the information and communication technologies development, such as processes of digital transformation of society and the convergence of (mass) media, have led to the formation of a new macro-social entity – the media communication industry, integrated into the national and global economy and interacting in various ways with other sectors of the economy and the world media system. At the same time, instrumental methods of data analysis, widely used in economic studies, are still not very common for media communication industry studies. To bridge this gap and answer the question of how the macroeconomic situation affects the media industry and vice versa, the authors conducted a statistical analysis of the joint dynamics of macroeconomic indicators and those of the Russian media communication industry over the past 20 years.

Keywords

• media communication industry
• macroeconomics
• statistical analysis