A SOCIOEDUCAÇÃO NA PERSPECTIVA DA COMUNICAÇÃO PÚBLICA E COMUNITÁRIA APLICADA AO INSTAGRAM

Abstract

The article aims to understand the treatment of the theme of Socioeducation from the lines of study of Public and Community Communication, applied to the social media Instagram, from the point of view of professionals working in the communication offices of agencies, foundations and secretariats that run the socio-educational service in Brazilian states and the Federal District. The theoretical line of this article goes through the concepts of Public Communication, with Jorge Duarte (2009), and Communitarian, with Peruzzo (2002 and 2009), communities in the digital environment, Instagram and Socioeducation, in addition to data collection with the institutions that execute the Socioeducational Service, by quantitative and qualitative bias.

Keywords

• public communication
• community communication
• socioeducation
• instagram