EDUCATION AND MEDIA CARTOON READINGS IN SCHOOL

Abstract

This article seeks to problematize the reading of contemporary visuality in school, focusing on the audiovisual creations in the television medium. It analyzes, based on theoretical and methodological references of discourse semiotics, three episodes of the cartoon Sponge Bob Square Pants, in regards to effects of meaning produced in the interrelation of the different languages that constitute them, and the meanings children attribute to them. To know the meaning the children gave to the cartoon, a focal group was constituted from a 4th grade Elementary School class that, after watching each of the episodes, expressed their readings of them. By reading these productions, the children related to facts from their daily routine, turning them into themes. The findings show the importance of reflecting on contemporary visuality in school, seeking to gather both the effects of meaning and what the children mean when they interact with such productions, and signal to possibilities of reading of audiovisual creations.

Keywords

• Educação
• Mídia Televisiva
• Leitura Audiovisual
• Desenho Animado
• Infância