Data Mining Applications in SMEs: An Italian Perspective

Abstract

From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have been developed that allow SMEs to utilize the internal and external data sources to increase their competitiveness.

Keywords

• smes
• data mining
• customer relationship management
• information technology
• knowledge management
• big data
• internet of things
• o32