CHARACTERISTICS OF SUCCESSFUL WOMEN IN CREATIVE INDUSTRIES

Abstract

The aim of this study is to understand the basic characteristics of successful women in the creative and cultural industries in the Republic of Croatia. Part of the work is devoted to the description of the main features of the concept of “creative and cultural industry,” and part to the differences in the leadership styles of men and women and the entrenched opinions that still prevail in the analysis of performance with respect to gender. The work, among other things, has as its aim, based on a review of the literature and research, to give advice and to increase awareness about the increasing challenges that women are faced with, and in relation to existing preconceptions. Data for the work were obtained by the method of survey on a sample of 29 women in the creative industries of the Republic of Croatia with different characteristics of the business.

Keywords

• women
• gender
• leadership
• creative industry