Scientific Papers Animal Science and Biotechnologies (Sep 2023)

Designing a Business Plan of Developing an Innovative Product Meat

  • Viorica-Mirela Popa,
  • Diana Nicoleta Raba

Journal volume & issue
Vol. 49, no. 2
pp. 225 – 225

Abstract

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The main goal of this paper was to design a business plan for an innovative product assortment of meat. In this order we thought a way in which is possible to implement the developed product, named „pork ham roulade with wild fruits powder” to a meat processing company. This objective aims for increasing quality and diversifying of meat products assortment by developing of a natural product which combines the high quality of animal proteins and the bioactive compounds from fruits.

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