Tourist Services – Important Driver of Performance in an Economy Having an Increasing Degree of Tertiarization

Abstract

Based on the advancement of the globalization process, the dynamics of all economic flows is very high, with the service sector registering ever higher rates. The main analytical objective was to capture the specific characteristics of services. The hypotheses that were tested during this paper were: the process of redefining the fundamentals of competitiveness; the functional mechanisms of the services market; Romania still lags far behind the developed countries in terms of taking on the challenges arising from tertiarization; competitiveness is the catalyst for performance and Romanian decision makers must seek to capitalize on latent competitive strengths, take opportunities and create a business climate that is conducive to performance and efficiency. The factors stressed most on in this paper are those that contribute to increasing the level of competitiveness. The diagnosis of competitiveness at the level of tourism services was made using the most relevant indicators used in this sector.

Keywords

• tertiary sector
• competitive advantage
• economic performance
• tourism
• intangible assets
• specialization