INTENSITATEA ÎN PUBLICITATEA AUDIOVIZUALĂ ROMÂNEASCĂ. DE LA ANALIZA LINGVISTICĂ LA ANALIZA MULTIMODALĂ

Abstract

Abstract: The present analysis of intensity in Romanian audiovisual advertising relies both on a linguistic and a multimodal approach. Our interest is double: confronting findings with various studies on contemporary Romanian language and verifying the contribution of extralinguistic sources to linguistic intensity. Some of the humoristic effects of intensity are also presented.

Keywords

• Intensity
• Romanian language
• Audiovisual advertising
• Multimodal communication
• Humour