Applying the Value-Oriented Management to Estimate the Financial Condition of Enterprise

Abstract

Creation of the system of value-oriented indicators with the subsequent monitoring of the enterprise’s value allows to predict and minimize negative consequences of crisis phenomena. The article analyses methodical approaches to the value-oriented management of finances of enterprises. The recommendations on its introduction into the domestic practice of financial management are substantiated. The main systems of indicators of value-oriented management are explained on the example of CJSC «Rosava». The financial condition of the enterprise is estimated and its main problems are defined in the short term. It is proved that using the value-oriented indicators should not be considered solely as an instrumentarium for diagnosing the crisis financial condition of enterprise. To obtain maximum effect from such use, they must be introduced into a holistic system of anti-crisis controlling, i.e. in the system of strategic and operational planning, motivation, analysis and control.

Keywords

• cost
• cash flow
• diagnostics
• controlling
• crisis
• financial condition