Climate services for tourism: An applied methodology for user engagement and co-creation in European destinations

Abstract

This article presents an exploratory methodology to co-create climate services for the tourism sector together with local stakeholders, emphasizing focus groups as an essential step for obtaining relevant data throughout the process. The article describes the user engagement for defining the optimal conditions for tourism in four different types of destinations in terms of tourist specialisation in Spain (Jacetania Council in the Aragon Pyrenees, the city of Calvià on the island of Majorca; the city of Barcelona and the Barcelona Coast) and Italy (Sila National Park) This methodology involves a sequence of steps to extract and validate such information through engagement, with destination stakeholders along the value chain (from accommodation managers to destination planners as well as final users). The process facilitates the design of numerical indices based on the information collected (from qualitative to quantitative data). Our methodology is suitable for application in other contexts and tourism activities where the subjective perception of weather and climate plays a role, as well as in other sectors.

Keywords

• Co-creation
• Local agents
• Climate service for tourism
• Tourism destination sustainability