Décliner pour progresser : 25 stratégies multimédiatiques dans l’édition pour la jeunesse

Abstract

In order to make progress, children's publishers rely on three key elements: target audiences, brand development, and expanding the label through spin offs/audiovisuals. It is up to the publisher to adapt fictional forms, which are considered concrete updates within a brand operating across all possible media platforms, according to a wide variety of multimedia strategies, twenty-five of which are presented, classified and analyzed here.

Keywords

• children’s book publishers
• transmedia storytelling
• cultural industry
• infantilization
• brand
• storytelling