Strategic Communication Approach to the Implementation of the Theory of Good Governance in Iranian Government (Case Study of the Ministry of Cooperatives, Labor and Social Welfare) and Presenting an Optimal Model

Abstract

The Ministry of Cooperatives, Labor and Social Welfare, in order to gain public trust and achieve its mission, including organizing the cooperative sector and promoting efficiency in cooperatives, can establish good governance components through the use of strategic communications. The aim of this study was to investigate the effect of strategic relationships on the establishment of good governance theory in the ministry and provide a favorable model And in terms of practical purpose and method of data collection is descriptive and its method is survey. A questionnaire was used to test the research hypotheses and Cronbach's alpha index was used to assess the reliability of the questionnaire. The results of this study show that there is a linear relationship between strategic communication and good governance components including transparency, accountability, participation, accountability, rule of law and flexibility, and the priorities of good governance components in this ministry are establishing transparency and accountability . Also, strategic relations in the Ministry of Cooperatives, Labor and Social Welfare in order to implement the theory of good governance need to be established with characteristics such as: leadership-based unity, credibility, dialogue-oriented, based on concerted effort and synergy Being inclusive, result-oriented, providing a deep understanding of the country, being forward-looking and the result of a cycle of evaluation, review and redesign.

Keywords

• strategic communication
• good governance
• transparency
• accountability