The relationship between the digital maturity and efficiency of Croatian non-life insurers: Exploratory research

Abstract

Aim/purpose – In line with the general trend of digitalization and changing customers’ needs and preferences, insurance companies have increasingly applied digital technology to their business. This digital transformation should enhance insurance companies’ efficiency and provide further advantages. Therefore, this study’s main aim is to analyze the current relationship between the digital maturity of Croatian non-life insurers and their efficiency.

Keywords

• digital transformation and maturity
• efficiency
• croatian non-life insurance companies
• g22
• c67
• d22