Ekonomiczne Problemy Turystyki (Jan 2017)

Ocena przydatności miejsca reklamy w promocji usługi hotelarskiej

  • Maria Jeznach,
  • Agnieszka Tul-Krzyszczuk,
  • Agnieszka Bobola,
  • Joanna Bursztyka

Journal volume & issue
Vol. 39


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Advertisings accompany us almost everywhere, but some places their exposure seem to be more appreciated by buyers. The studies found that consumers perceive the usefulness of advertising of hotel services in various places quite diverse. The most useful, according to respondents, was advertising of hotel services posted on the Internet and in catalogs. For the usefulness of these places were in favor of up to 80% of the respondents. While online advertising has been recognized by the respondents as the best source of information about hotel services.