Management Letters/Cuadernos de Gestión (Dec 2009)

Demand for fixed and mobile telephony: An application of artificial neural networks

  • JUAN VILLAGÓMEZ MÉNDEZ,
  • ANDRÉS MILTON COCA CARASILA

Journal volume & issue
Vol. 9, no. 2
pp. 55 – 72

Abstract

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Cataloging goods or services as "extensions of human senses like vision, hearing or touch" shows the importance of the role they play in our lives; as well as the development they have reached driven by human needs; it shows a dynamic and important market. Mobile or cell phone services is the trigger of these expressions, in addition to further topic of commentary, research and concern of the scientific community and international agencies such as The World Economic Forum at Davos. With this investigation we analyzed this market, wherein demand and supply of services and equipment take an active part, striving to meet the users' growing needs and desires. We sought to analyze, specifically, the demand for fixed and mobile telephony, trying to elucidate a particular situation and an immediate and uncertain future, especially for the participant who bears the consequences, fixed telephony. To this end, we propose the application of innovative techniques, such as the Artificial Neural Networks, which will assist us in this regard.

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