Lexical Strategies Used for Representing an Ideology of Thai Women for Foreign Men in Online Romance Fictions

Abstract

This article focused onlexical strategies used for representing an ideology of Thai women for foreign men in online romance fictions. Works of romance fiction in the category of romance novels were collected through online bookstores (e-books). Light of Love Books publishing house sold most books (top twenty books) for a period of 5 years, totaling 30 books. It was found that romance fiction producers, as producers of public discourse, use lexical strategies to convey desirable ideologies, behaviors and personalities of Thai women as social role models. Constructed ideas and beliefs suggest perfection. There were 21 subsets of ideas emphasizing creating Thai women to be perfect lovers of foreign men according to the ideals of good mothers and wives but always under patriarchal power

Keywords

• lexical selection strategies
• ideology of thai women
• online romance fictions