Everyday Language Used by Dmitry Medvedev, the President of Russian Federation, as an Image Strategy Too

Abstract

This article is devoted to the analysis of the most frequent use of everyday language used in the speeches and statements of President Dmitry Medvedev. From the research it becomes clear that the main target is the Russian audience. However, some statements of this type aim also to influence foreign listeners and readers. At the same time, one purpose is to influence internal recipients differently from external recipients. This means that everyday language plays a different role in domestic communication from that in international communication and needs to be analyzed separately.

Keywords

• сниженная лексика
• внутренняя аудитория
• внешняя аудитория
• имиджевая стратегия
• Президент Российской Федерации