Torun Business Review (Dec 2012)

The analysis of equestrian tourism potential in Poland

  • Jacek Olszewski-Strzyżowski,
  • Wojciech Łopaciński

Journal volume & issue
Vol. 11, no. 11
pp. 197 – 218

Abstract

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Economic transformation in Poland and around the world result in tourists having increasingly larger amounts of free time and finance, and therefore more and more attention is being paid to leisure activities, recreation and tourism. Every year there is a growing number of tourists wanting to spend their holidays actively, in natural surroundings. One of the forms of active tourism, increasingly popular in our country, is equestrianism. The article presents its national product potential, as well as examples of relevant promotional activities undertaken by the Polish Tourist Organization and by particular regions.

Keywords