Sociološki Pregled (Jan 2015)

Space and commodity-based society

  • Gvozden Vladimir,
  • Lošonc Alpar

DOI
https://doi.org/10.5937/socpreg1503279G
Journal volume & issue
Vol. 49, no. 3
pp. 279 – 292

Abstract

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The space is privileged in the commodity-based society. It is well known that the economic space in the 19th and 20th centuries rapidly managed to subordinate all other areas 'conveying and instilling in them their own meanings and goals' (G. Milatović). A new form of space that qualifies commodity society was created, marked by dualities: openness-closeness, private-public, sameness-difference. This paper is an attempt to criticize the usual analysis of the categories of commodity-space, linked to the ambivalent role of the state as a guarantor of the functioning of the commodity-based society, as well as its controlling instance. The increasing delocalisation of the political changes the nature of the space in the commodity-based society. Privileged areas are produced that create an illusion of protection of consumers (shopping malls, gated communities, theme parks, video surveillance), while at the same time social differentiation and identification are produced through the symbolic order of commodities and a sense of inclusion or exclusion from that order. At the same time, the examples of tourism and selling places demonstrate that such a commodity-space unusually easy reconciles sameness and difference. It entails uniformity to help achieve the fluctuation of goods, while insisting on the local as different, especially in terms of the role of particularity in the global trade.

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