Network Approach in Political Communication Studies

Abstract

The article is devoted to issues of network approach application in political communication studies. The author considers communication in online and offline areas and gives the definition of rhizome, its characteristics, identifies links between rhizome and network approach. The author also analyses conditions and possibilities of the network approach in modern political communication. Both positive and negative features of the network approach are emphasized.

Keywords

• политические коммуникации
• сетевой подход
• ризома
• сетевые структуры
• сетеобразование
• концепция политических сетей