THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR

Abstract

The results of this study indicate that: (1) there is a positive influence Price discount (X )1 on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.595> t table 1.988 with a significance value of 0.011 t table 1.988 with a significance value of 0.031 t table 1.988 and a significance value of 0.007 f table of 2.70 and a significance value of 0.000 <0.05. (5) In-store display variable (X3 ) is the variable that has the most dominant influence, as evidenced by its regression coefficient value of 0.479.

Keywords

• Price Discount
• Bonus Pack
• In-store Display
• Impulse Buyin