A Review of Media Copyright Management Using Blockchain Technologies from the Academic and Business Perspectives

Abstract

Blockchain technologies provide new opportunities for media copyright management. To provide an overview of the main initiatives in this blockchain application area, we have first reviewed the existing academic literature. The bibliometric analysis of the literature about copyright and blockchain in the Scopus database identifies four main areas of activity, namely “Digital Rights Management”, “Copyright Protection”, “Social Media”, and “Intellectual Property Rights”. However, it also shows that the literature is still scarce and immature in many aspects, which becomes more evident when comparing it to initiatives coming from the industry. Blockchain has been receiving significant inflows of venture capital and crowdfunding, which have boosted its progress in many fields, including its application to media management. Consequently, we have complemented the review with a business perspective. Existing reports about blockchain and media have been studied and consolidated into four prominent business use cases: “Copyright Management”, “Digital Content Scarcity”, “Marketing, Fan Engagement and Fundrising”, and “Disintermediated Distribution”. Moreover, each one has been illustrated through existing businesses already exploring them. Combining the academic and industry perspectives, this review helps researchers identify the current trends in academic research about media copyright management using blockchain technologies, but without losing track of the state of the art in the industry, which in many cases is more advanced, and the business use cases they can connect their research to.

Keywords

• copyright
• media
• blockchain
• digital rights management
• social media
• business