The Critical Success Factors for Sustainability Financial Technology in Vietnam: A Partial Least Squares Approach

Abstract

This paper helps in determining the critical success factors (CSFs) for sustainability financial technology business. An attempt is made to study the influence of were found CSFs to be key aspects of a business that must go well to ensure the success of an organization. These CSFs include issues that are vital to a company’s operating activities and its future success. The study collected data from 253 respondents through a structured questionnaire. Partial Least Square Structural Equation Modelling has been adopted to analyze the data through SmartPLSv3. For better understanding, we emphasize that companies within the same industry may exhibit different CSFs due to anomalies in their environmental situation or strategic situations, which might pose as a challenge for this study and the future exploration towards a general set of CSFs for sustainability fintech companies. The research concluded the presented seven CSFs with the following customer centricity, low profit margin, agility, scalability, security management, innovation, and compliance easy. The findings of the paper are beneficial for fintech enterprises and marketers to enhance the awareness and advantages of financial technology according to the needs of consumers and add value to the existing literature on the future sustainable financial technology businesses.