Status, gimmicks, and thwarted celebrations: the 2020 Olympics in Japan’s transnational politics

Abstract

Japan famously muddled through the 2020 Summer Olympics – triumphant as a host in that the Games were held, after a year-long delay, despite the global COVID-19 pandemic that had threatened to shutter the event entirely. The successes were qualified, with spectator-less matches and races leading to eerily quiet medals ceremonies, at least compared with normal years of cheering fans, enthusiasts, and tourists. Nowhere was the strangeness of the event more apparent than in the Opening Ceremony, filled with a combination of subdued but technologically adept spectacle, artistic representations of grief and loss, and the an unnervingly empty Olympic Stadium. This paper examines the politics of the Ceremony, and in particular the apparent early plans for a more standard, lightly nationalistic display of local history and culture, and toward a set of acknowledgments of a global crisis that transcended borders. In doing so, it calls attention to the complex political goals on display, as well as the challenges of benefiting politically from an event whose meaning in the midst of loss had been called broadly into question. Drawing from political science and literary theory, the paper emphasizes that while spectacle can matter, it risks, a dense environment of media reflection, being seen as little more than a gimmick.

Keywords

• Japan
• politics
• Olympics
• soft power
• COVID-19
• gimmicks