Scriptwriters’ Perception of Soap Opera Usability in Agricultural Information Dissemination in Southwestern Nigeria

Abstract

The study assessed the scriptwriters’ perception of the use soap opera for agricultural information management in Southwestern Nigeria. A total of 30 scriptwriters were interviewed using questionnaire to elicit information on their personal characteristics, perceived constraints to and perception of the use soap opera for promoting agriculture. Data were analysed using frequencies, percentages, means, Pearson Product Moment Correlation (PPMC) and linear regression at p=0.05.