Assuming that providing memorable experiences is the raison d’être of tourism industry, the city envisaged as a tourist destination should assume the tourist’s perspective when designing the settings and the most significant activities of a visit. Cities are facing new challenges, noticeably the globalisation of economies, the growing importance of the visual and the symbolic that define the current trends of consumption and the attractiveness of a place. Culture and events play a strategic role when designing innovative and appealing tourism experiences. The European Capital of Culture (ECoC) is an international event which represents a unique opportunity for the cities to stand out in this globalised and competitive scenario. This paper focuses on the study of Pécs, European Capital of Culture 2010, and it aims to study the influence of this event on the design of city tourism routes. A survey by questionnaire was administered to tourists before and during ECoC in Pécs. Respondents indicated in open-ended questions the most outstanding points in their visit to the city, on which were designed the relevant circuits and routes during that tourist experience in Pécs. Data analysis was performed using the statistical software STAS.