Institutional Logics: A Study in a Private Organization of Higher Education in the South of Brazil

Abstract

Dominant logics have been replaced by the idea of several institutional logics that interact. Specifically regarding the educational system, such logics are conflicting, characterizing the field as a hybrid system of institutional logics. The purpose of this study was to identify the institutional logic present in a private higher education organization in the northwest region of the state of Paraná. The present research, qualitative and descriptive, included the conduction of semi-structured interviews with the directors of the different areas of the organization, from the content analysis. It was identified that market logic is dominant in the analyzed organization. Other logics for the progress of activities were bureaucracy and politics. It was verified that attendance to the dominant logics led to the emergence of distinct institutional logics, such as professions, culture, technology and diversity. Therefore, it was concluded that it is the inherent complexity of responses to the dominant logic that leads to changes in the institutional setting.

Keywords

• Institucionalização
• Educação
• Mercado
• Complexidade