Heliyon (Aug 2024)
Blooming markets: The economic dynamics of the Nepal rose trade
Abstract
Thanks to its excellent climate and varied agroecological zones, Nepal has been a significant player in the global rose market. The geographical variety of the nation makes it possible to grow roses all year long, making it a desirable location for rose export and cultivation. The production and export of roses have significantly increased in recent years. The rose trade has increased in Nepal for several reasons. Investment in the industry has been stimulated by government measures to support floriculture and offer incentives to rose farmers. Additionally, the effective distribution of roses to domestic and foreign markets has been made possible by better transportation infrastructure. The growth of the global market has greatly aided the development of Nepal's rose industry. The growth of rose cultivation in Nepal has significantly impacted the economy and employment. It is a good source of revenue through internal sales, export, and other activities that provide value addition. The sector creates direct farm jobs while local communities benefit from indirect employment in supporting industries. In addition, there is increased job opportunities due to seasonal spikes in demand. Rose exports have expanded due to a rise in demand for Nepali roses, particularly in European markets and nearby nations like India. The favorable trade agreements Nepal has with several nations have helped to increase its exports even more. But issues still exist in the rose trade sector. Since maintaining consistent quality is necessary to compete in the international market, quality control and standardization continue to be areas of concern. The rose business in Nepal is also vulnerable to changes in global demand and competition from other nations that grow roses. Further expansion of the industry will help it overcome problems like limited technology and training hence leading to its fast development; this calls for government support as well as market expansion. In conclusion, the rose trade environment in Nepal is a fluid and changing one. Due to favorable circumstances, government assistance, and global demand, the sector has seen significant expansion. Continuous efforts in quality control, market diversification, and innovation are necessary to maintain and grow this sector. The rose trade in Nepal has the potential to significantly boost the nation's agricultural exports while promoting economic growth in rural areas.
