Sociopsychological and Gender Factors Influenced the Likes and Dislikes of Voters Towards Presidential Candidates Y. Tymoshenko and V. Yanukovych (Based on the Survey Results in Kharkov, Dnepropetrovsk and Donbas Cities, 2010)

Abstract

One of the key tasks within the organization of the election campaign is to determine its strategy. Election strategy is the main tool for organizing and conducting an election campaign. This is a system of coordinated actions aimed at changing the behavior of voters and rivals in accordance with the goals of the candidate. A characteristic feature of the election campaigns of 2019 and 2010, according to the sociologists of Ukraine, is that they take place in an atmosphere of very serious and constantly growing people’s distrust of the political system and political leaders, who personify it (in particular, race leader Y. Tymoshenko ). In the context of the introduction of martial law in 10 regions of Ukraine, a sociological survey of Ukrainians living near the combat zone is of particular value for understanding the outcome of the 2019 presidential race.

Keywords

• selective strategy
• election campaign
• ukraine
• political advertizing
• electorate