Exploring the Impact of Device System Quality on Mobile Shopping Adoption among University Students: Symmetrical and Asymmetrical Approaches

Abstract

Mobile shopping (m-shopping) adoption has been significantly touted in the contemporary era; however, the adoption of m-shopping is still under shadow in many developing countries. The aim of this study is to discover the impact of device system quality on m-shopping adoption among university students with the support of UTAUT and UTAUT2 theories. The study employed PLS-SEM (symmetric) and fsQCA (asymmetric) analysis simultaneously using survey data from 530 respondents who are primarily university students. PLS-SEM results found positive significant relation between device system quality and m-shopping adoption. The study contributes with an extention of earlier studies that combine PLS-SEM (symmetric methods) and fsQCA (asymmetric methods). The study is limited among the university students that may affect the generalizability of the study. The casual recipes in this research aid policymakers to achieve their strategic objectives in implementing positive m-shopping behavior among the university students.