Modern Translation of Rural Traditional Culture Led by Digital Art

Abstract

As digital technology continues to evolve, the fusion of traditional cultural heritage with digital media art design has emerged as a crucial demand and innovative mode of expression. Within the context of digital art leadership, this study delves into the contemporary reinterpretation of traditional rural culture. By examining how rural traditional culture is portrayed under the guidance of digital art, we use the digital culture museum—which embodies both digital and rural traditional cultures—as a case study. A specifically designed questionnaire was employed to assess the effectiveness of this modern reinterpretation. Subsequently, key indicators influencing the efficacy of the contemporary translation of rural traditional culture were identified. The fuzzy set qualitative comparative analysis was utilized to conduct group analyses, aiming to delineate the pathways that could enhance the contemporary reinterpretation of rural traditional culture. The findings reveal that rural traditional culture, under the stewardship of digital art, achieves a more effective modern reinterpretation. Notably, over 85% of respondents exhibited a positive response to the amalgamation of digital art with traditional culture in museums, expressing a preference to engage with traditional cultural content through this medium. The analysis of pathways to enhance the modern translation of rural traditional culture showed overall consistency and coverage rates of 0.921 and 0.695, respectively. The integration of tradition with modernity, alongside enhanced interactivity and participation, are identified as pivotal elements in augmenting the modern reinterpretation of rural traditional culture.

Keywords

• fuzzy set qualitative comparison method
• translation effect
• group analysis
• digital art
• rural traditional culture
• 68-02