LINGUISTIC MEANS OF MANIPULATION IN THE ADVERTISING TEXT

Abstract

The article analyzes the phenomenon of language manipulation, its main aspects that are used in advertising. This phenomenon is considered from the point of view of its presence in all spheres of the spiritual and social life of society. The phenomenon of manipulation is characterized as a process of conscious and purposeful use of the peculiarities and use of language, as well as a phenomenon associated with the specification of the essence of a given concept, focused on a certain area of human life. The main aspects of language manipulation that are used in advertising are discussed below. The purpose of such background assumption is an impact on the emotional sphere, on social relations, as well as an impact on the personal picture of the perceiving world. Some classifications of linguistic manipulation techniques are given.

Keywords

• linguistic manipulation
• social attitudes
• worldview
• advertisement
• языковое манипулирование
• социальные установки
• картина мира
• реклама